Q:Where did the name, St. Rebel, come from?
Sarah: St. Rebel is actually my maiden name-- Strebel. My parents have a sign by their back door with their last name on it and Roger was looking at it one day and noticed that if you add a period after the letter 't' it reads St. Rebel. I thought that was awesome and the name just stuck.

Q: How did you get started with the company?
Sarah: Back in college I had my own greeting card company (doolittle works) and I hand drew all the designs with a black pen----REAL basic, but amazingly shops loved them and placed orders. Anyway, a few years later Roger reillustrated the cards and that's when the St. Rebel characters were born. I started getting accounts and before we knew it we had 60,000 cards in our laundry room.


Sarah going through the whoops.

Q: When did you realize that St. Rebel could be more than just greeting cards?
Roger: At our first Stationery Show there was a lot of interest in licensing the St. Rebel characters and we kept hearing how good they would look on toys or plush and animation. That got us thinking and Sarah and I developed a whole background story about St. Rebel and the characters. We were really excited about it and the ideas just kept coming----it all just fell into place---the characters, St. Rebel being an island---everything. It's wicked awesome.


Roger sliding the kink.

Some more background basics.....Sarah received an undergraduate degree in philosophy and went on to receive a law degree. Roger graduated with a graphic design degree and his artwork has been featured in magazines such as Surfer, Transworld Skateboarding, Snowboarder & Stick and has also designed graphics for Supernaut Skateboards. Roger regularly designs graphics for his friends' local skate shop. He and Sarah also have their own skate and snow wax company, Magical Go-Go. More of Roger's artwork can also be seen on www.thechroma.com.

St.Rebel Booth at the 2004 National Stationery Show.-